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Digital marketing encompasses all the marketing strategies and techniques used online to promote a brand, product, or service. It includes social media, email, online advertising, web content, and many other digital channels.
Unlike traditional methods, digital marketing allows you to precisely target your audience and easily measure your results in real time.
Unlike traditional methods, digital marketing allows you to precisely target your audience and easily measure your results in real time.
The timeframe depends on the strategy used:
- Paid advertising: Near-immediate results (days)
- Social media: 2-3 months to see traction
- Content marketing: 3-6 months for measurable results
- Email marketing: Results quickly visible (weeks)
The key is patience and continuous optimization. We monitor your KPIs regularly.
We track several key metrics:
- ROI: Return on Investment
- CTR: Click-Through Rate
- Conversion Rate: Percentage of visitors who converted
- Engagement: Social Media Interactions
- Lead Generation: Number of Qualified Leads
- Cost Per Lead (CPL): Cost per Acquisition of a Prospect
All our reports include a detailed dashboard to track your results in real time.
Yes! Web Experts has helped dozens of Quebec SMEs increase their sales and online visibility. Our success stories include:
- 150% to 300% increase in web traffic
- 4- to 5-fold increase in qualified leads
- Up to 25% improvement in conversion rates
- 40% reduction in cost per acquisition
Contact us for detailed case studies and to speak directly with our satisfied clients.
Costs vary considerably depending on:
- The size of your company and your objectives
- The channels chosen (some are less expensive than others)
- The scope and duration of the campaign
- Whether you need to outsource or use in-house resources
At Web Experts, we offer customized solutions tailored to your budget and objectives. We offer a free consultation to assess your needs.
Our approach includes:
- Complete SEO Audit: Analysis of your site and your competitors
- Keyword Research: Identification of relevant terms
- Technical Optimization: Speed, responsiveness, site structure
- Content Marketing: Optimized and relevant articles
- Link Building: Creation of quality links to your site
- Google My Business: Setup and local optimization
- Review Management: Encouraging and responding to customer feedback
Google My Business (GMB) is your business profile on Google. It appears when someone searches for your business or a similar service nearby.
It's crucial because:
- Prominent display in local search results
- Up-to-date information (address, phone number, hours)
- Display of customer reviews
- Customer questions and answers
- Photos and videos of your business
We optimize your GMB profile to maximize your local visibility.
A dynamic website is one where the content changes based on various conditions (user, time, data, etc.). Unlike static websites that always display the same content, a dynamic website adapts and updates in real time.
Dynamic websites allow for:
- Complex database management
- User accounts and logins
- Shopping cart and e-commerce
- Personalized content for each user
- Booking and registration systems
- Real-time content updates
The cost of a custom website depends on several factors:
- Complexity: Simple showcase website vs. e-commerce site with multiple features
- Number of pages: From 5 pages to 50+ pages
- Special features: Booking system, API integrations, etc.
- Custom design: Illustrations, animations, advanced interactions
- Infrastructure: Servers, SSL, backups, maintenance
At Web Experts, we offer solutions ranging from modest budgets to complex projects. A free consultation allows us to provide you with a precise quote.
Web Experts uses the most modern and high-performance web technologies:
- Frontend: React, Vue.js, Next.js for dynamic interfaces
- Backend: Node.js, Python, PHP for the server and databases
- Databases: PostgreSQL, MongoDB for robust management
- CMS: Custom headless CMS for easy content management
- Infrastructure: Modern cloud (AWS, Vercel) for scalability
- DevOps: CI/CD, automated deployment
We choose the best technologies for your specific needs.
Yes! Web Experts offers post-launch maintenance and support packages:
- Technical Maintenance: System updates and security
- Automatic Backups: Data protection
- User Support: Assistance with using your website
- Monitoring and Performance: Response time tracking
- Content Updates: Adding pages and modifying information
- Enhancements: Adding new features
- Hosting Included: In our complete packages
We offer different levels of support depending on your needs and budget.
Absolutely! All our websites are designed with a mobile-first approach. This means:
More than 70% of web traffic comes from mobile devices. We ensure your site delivers an excellent experience on all devices.
- The site is optimized first for mobile phones.
- Then it's adapted for tablets and desktop computers.
- Comprehensive testing on all devices and browsers.
- Optimal performance on slow connections.
- Intuitive touch navigation.
More than 70% of web traffic comes from mobile devices. We ensure your site delivers an excellent experience on all devices.
CRM/ERP integration connects your website, customer relationship management software (CRM), and operational systems (ERP) so they automatically share data. Without this connection, information stays siloed, teams work with different data, and sales opportunities fall through the cracks between systems.
Web Experts works with all major platforms: HubSpot, Salesforce, Zoho CRM, Pipedrive, as well as ERPs such as SAP, Odoo, Microsoft Dynamics, and other business solutions. If your software isn't on this list, contact us — most modern tools have an API we can connect to.
Not at all. Quebec SMBs often benefit even more from these integrations, since they have fewer staff to handle repetitive administrative tasks. Our solutions are sized and priced for your reality, not that of large corporations.
It depends on the complexity of your environment. A simple integration (website to HubSpot) can be delivered in 2 to 4 weeks. A more complex project involving an ERP, multiple systems, and advanced automated workflows may take 6 to 12 weeks. We establish a clear plan from the initial analysis.
Yes. Migrating your existing data is part of our process. We analyze the structure of your current data, clean it if necessary, and import it into the new integrated system without interrupting your operations.
Absolutely. Web Experts specializes in Laravel, Magento 2, and PrestaShop — our core development technologies. We natively integrate CRMs and ERPs directly into these platforms, with no fragile middleware in between.
Our integrations are built using the official APIs of each platform, which keeps them stable over time. Our maintenance service monitors API changes and updates connections as needed, so your ecosystem stays fully functional.
If you're wasting time copying data between systems, if your sales and marketing teams are working from different information, or if you don't have a clear view of your sales pipeline you're ready. We always start with an analysis of your current processes to confirm the real gains before proposing a solution.
Off-the-shelf software is designed to work for as many businesses as possible which means you end up adapting your processes to the tool. A custom application is built around your actual processes, your teams, and your specific goals. The result: fewer workarounds, greater efficiency, and a tool that grows with you.
Web Experts develops primarily on Laravel (a robust and secure PHP framework), Magento 2 for advanced e-commerce platforms, and PrestaShop for SMB online stores. These technologies deliver better performance, superior security, and flexibility that WordPress simply cannot match.
Client portals, internal dashboards, booking platforms, project management tools, order management systems, membership areas, corporate intranets, custom e-commerce applications, automated reporting tools if you can describe the process, we can build it.
The cost depends on functional complexity, the number of integrations, and data volumes. We work with Quebec SMBs on projects of all sizes. The first step is always a needs analysis to define a realistic scope and a budget that fits your situation.
A straightforward application with 3 to 5 core features can be delivered in 6 to 10 weeks. A more complex platform with multiple integrations and advanced workflows may take 3 to 6 months. We work in sprints with intermediate deliverables so you can see progress at every stage.
You do. The source code developed for your project belongs to you entirely upon delivery. You are not locked into Web Experts to operate your application — that is a core principle of how we work.
Yes. We start with a technical audit of the existing codebase to assess quality, identify risks, and propose a course of action fixes, enhancements, or a full rebuild depending on the state of the project.
Yes. All our applications are built with a documented modular architecture. This means new features can be added, new tools integrated, and the platform evolved without rebuilding from scratch as your business grows.
A performance audit analyzes your entire technical infrastructure: load times, Core Web Vitals (LCP, FCP, CLS), resource weight, server configuration, and code. It pinpoints exactly what is slowing your site down and exposing your visitors to a poor experience which translates directly into lost traffic and lost conversions.
Google has used Core Web Vitals as an official ranking factor since 2021. A slow site is penalized in search results regardless of content quality. Improving your LCP (Largest Contentful Paint) to under 2.5 seconds and your CLS (Cumulative Layout Shift) to under 0.1 can significantly improve your organic positioning.
Web Experts works primarily on Laravel, Magento 2, and PrestaShop. For existing WordPress sites, we conduct the audit and provide detailed technical recommendations. In many cases, we recommend migrating to a higher-performance technology — we explain why and how to make the transition without losing traffic.
An SSL certificate (HTTPS) encrypts data exchanged between your site and your visitors. It is essential for three reasons: Google penalizes non-HTTPS sites in search results, browsers display a security warning that drives visitors away, and without SSL you expose your customers' data to interception risks.
The most frequent attacks against SMBs are SQL injections (database data theft), XSS attacks (malicious code injection), brute force attacks on login forms, and DDoS attacks that overwhelm your server. A security audit identifies your vulnerability points before they are exploited.
Web Experts conducts a proactive security audit: known vulnerability scanning, permissions and access verification, server configuration analysis, critical update checks, and exposed code review. You receive a report with risks ranked by priority and the fixes to apply.
This problem is generally linked to an undersized or misconfigured infrastructure. We analyze your hosting architecture, optimize cache management, configure scalability, and recommend the necessary server adjustments to keep your site stable even during peak demand.
A complete audit with report typically takes 3 to 5 business days. Implementation of fixes depends on their nature: lightweight optimizations (compression, caching, images) can be deployed in 1 to 2 weeks, while an architecture overhaul or hosting migration may take 4 to 8 weeks.
Testimonials
"Je tiens à remercier chaleureusement toute l’équipe de Web Experts pour leur professionnalisme et la qualité exceptionnelle de leur travail. Grâce à leur expertise, mon site web www.groupeitc.com a été modernisé, ..."
Groupe ITC
CEO
"Excellent travail ! Le site web dynamique livré par Web Experts dépasse nos attentes : design propre, fonctionnalités sur mesure et un SEO très bien optimisé. Communication rapide, équipe sérieuse et résultats visibles ..."
Signature Driving Schools
Directeur
"Travailler avec web expert a été une belle expérience. Un excellent service a été fourni du début à la fin. Les communications étaient toujours claires et rapides. Nous avons apprécié le SEO pour notre site web ..."
