CRM and ERP integration
Web Experts
Web Experts
Web Experts
Centralize your data, automate your processes, and ensure better tracking of your business opportunities.
A high-performing business relies on reliable, accessible, and well-structured data. When your website, CRM, and business systems work together, your teams become more efficient, your processes run more smoothly, and your opportunities are better leveraged.
The Challenges to Solve
Many businesses lose opportunities simply because their tools don't communicate effectively with one another.
- Leads that fall through the cracks due to a lack of structured follow-up
- Client data scattered across multiple systems
- Repetitive administrative tasks with low productivity
- Limited visibility into sales and opportunities
- Teams working with inconsistent information
- Decisions made based on incomplete or outdated data
What we help you achieve
- Centralize client, prospect, and opportunity data
- Structure the client journey from first contact through to the sale
- Automate repetitive, low-value tasks
- Improve the tracking and qualification of opportunities
- Align your marketing, sales, and operations teams
- Increase overall operational efficiency
- Support your growth without adding complexity to your processes
Our Approach
- Analyze your current processes and business objectives
- Connect your website, CRM, and operational systems
- Automate information flows between different platforms
- Eliminate duplicates and unnecessary manual data entry
- Structure data to improve tracking and decision-making
- Deploy a solution tailored to your reality and growth ambitions
What You Get
- A centralized, up-to-date view of your clients, prospects, and opportunities
- Better sales follow-up and fewer lost opportunities
- An increased conversion rate through a more structured process
- A reduction in repetitive administrative tasks
- Improved collaboration between your marketing, sales, and operations teams
- A clear view of your sales pipeline and performance
- Reliable data to support your business decisions
- A structured digital ecosystem capable of supporting your sales and operations
- More time devoted to business development and less to manual information management
FAQ
CRM/ERP integration connects your website, customer relationship management software (CRM), and operational systems (ERP) so they automatically share data. Without this connection, information stays siloed, teams work with different data, and sales opportunities fall through the cracks between systems.
Web Experts works with all major platforms: HubSpot, Salesforce, Zoho CRM, Pipedrive, as well as ERPs such as SAP, Odoo, Microsoft Dynamics, and other business solutions. If your software isn't on this list, contact us — most modern tools have an API we can connect to.
Not at all. Quebec SMBs often benefit even more from these integrations, since they have fewer staff to handle repetitive administrative tasks. Our solutions are sized and priced for your reality, not that of large corporations.
It depends on the complexity of your environment. A simple integration (website to HubSpot) can be delivered in 2 to 4 weeks. A more complex project involving an ERP, multiple systems, and advanced automated workflows may take 6 to 12 weeks. We establish a clear plan from the initial analysis.
Yes. Migrating your existing data is part of our process. We analyze the structure of your current data, clean it if necessary, and import it into the new integrated system without interrupting your operations.
Absolutely. Web Experts specializes in Laravel, Magento 2, and PrestaShop — our core development technologies. We natively integrate CRMs and ERPs directly into these platforms, with no fragile middleware in between.
Our integrations are built using the official APIs of each platform, which keeps them stable over time. Our maintenance service monitors API changes and updates connections as needed, so your ecosystem stays fully functional.
If you're wasting time copying data between systems, if your sales and marketing teams are working from different information, or if you don't have a clear view of your sales pipeline you're ready. We always start with an analysis of your current processes to confirm the real gains before proposing a solution.
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